BE BRIGHT AT NIGHT Safety Campaign - Fall, 2011
Scores of unsuspecting cyclists will be surprised with free bicycle headlights and blinking taillights if they get caught riding in the dark without proper lights. A group of volunteers coordinated by Joy Machines Bike Shop will stop unlit cyclists and give them safe cycling tips while installing their new lights. The dates and places are being kept secret to ensure that the free lights go to the cyclists most in need – those actually on the street in the dark without a light. The surprise giveaway is aimed at making Cleveland’s streets safer for all users including cyclists, pedestrians and motorists.
With over 20% of Cleveland households not having access to a car due to age, physical ability, financial circumstances or personal choice, a bicycle is an affordable and viable means of transportation to many people. Part of the mission of “Be Bright at Night” is to get more people bicycling safely. The mission is also to get motorists to be more aware and pay more attention to other road users. Although some motorists don’t realize it, bicycles are considered legal vehicles in Ohio and have the same rights, rules and responsibilities on the streets as other road users.
The Sylvia Bingham Fund has issued a Matching Challenge Grant: for every $8 donated by the general public or local businesses, a bicycle light set valued at $35 can become part of the “Be Bright at Night” educational campaign, which will help make streets safer for everyone.
Please enter the amount you would like to donate below. All contributions are tax-deductible. Remember, for every $8 you donate, we can purchase a bicycle light set valued at $35 due to the generosity of Portland Design Works and The Sylvia Bingham Fund.
About The Sylvia Bingham Fund: In 2009, Sylvia Bingham had recently graduated from Yale University and was an AmeriCorps volunteer in Cleveland. While riding her bicycle to work on a bright clear morning, a passing delivery truck made a right turn into her and killed the 22-year-old. The truck driver left the scene but was later apprehended.
Sylvia’s parents established The Sylvia Bingham Fund to support efforts to improve street safety such as (1) educating drivers of motor vehicles to be safe around bicyclists; (2) educating cyclists to be more conscious of the inherent danger of cycling and steps that can be taken to minimize the danger; and (3) working with government transportation agencies, urban planners and legislators to adopt street safety measures. The Sylvia Bingham Fund is a donor-advised fund of the Peace Development Fund (PDF). www.SylviaBinghamFund.org
About Joy Machines Bike Shop: Sylvia’s boyfriend co-founded Joy Machines Bike Shop in June 2011. Joy Machines is a full-service, community-oriented bike shop in Cleveland’s Ohio City neighborhood. It caters to everyday cyclists and bicycle commuters, as well as individuals interested in integrating bicycling into their daily routine. The co-founders are committed and passionate transportation cyclists who envision a healthier and more vibrant NE Ohio where bicycles are a prominent and respected mode of transportation. www.JoyMachinesBikeShop.com
The most striking thing was the peace - no car noise, no fumes - and the scenery took full stage. I urge every Clevelander: Put on your walking shoes, get on your bikes or roller blades and enjoy a rare treat.